Open Doors To New Sales With The Grub Club™
December 2, 2007
by Rick Larson
The Grub Club™ is a free service offering an easy way for restaurants
to get their menus online. There are so many restaurants that either do
not have a web site or have outdated menus online. The Grub Club™
system makes it easy to keep menus up to date with quick accessibility
to the website by the restaurant owner or manager. They can login from
any computer with Internet access and update their menus on an as - needed
basis. Changes can be made anytime and are updated in real-time. No waiting
for someone else to complete the process.
The Grub Club™ can increase a restaurant’s business at no cost
to them. All they have to do is input their menu on the website for marketing
on the Internet by The Grub Club™.. Restaurants are encouraged to
use the information provided by The Grub Club™ to improve their position
with the search engines for even more traffic and customers.
How can you benefit from this service? If you are marketing a product
or service to restaurants, you know that it is good to warm up a prospect
before the sale. Telling them about a free service that can help their
business grow is about the best way there is to get an owner or manager
interested in talking to you.
Recommendation. Go to TheGrubClub.com and look over the website. Notice
the list of ways it helps restaurants improve their business through this
free online menu service. Also read over the “About Us” page
because it tells why the The Grub Club™ was started. Now that you
are familiar with the program, call or go into a restaurant you are interested
in selling to and ask for the owner or manager. When they arrive tell
them about The Grub Club™ and how it can help them improve their
business. Be sure to explain the reason for starting it. If they already
have a web site, tell them that The Grub Club™ is working to be a
centralized location for menus on the Internet. They can go to The Grub
Club™ and list their restaurant and the menus and still get more
customers because of the access to additional web marketing.
Now that you have spent a few minutes talking to the owner/manager, you
should have provided some assistance to them in growing their business
and found out a little about their business, including the manager's name.
At this point, you have also started to develop some rapport with them.
If you feel like the time is right, ask them if they are interested in
your product or service. Otherwise, give them a flyer on The Grub Club™
and, of course, your business card. Either way you can now call them in
a few days and they will know who you are and be willing to talk to you.
Talking Points
- 89% Of Consumers Research Online Before Selecting A Restaurant - ( Complete
Article )
- Better service for your existing customers. Many people would call in
an order and stop by to dine in or take out if they only had your menu.
- Stop Faxing Your Menu - Give out the web address of your online menu
instead.
Additional Information
- Use TheGrubClub.com like your own FREE restaurant web site. Once you
post your menu and it is verified, you can add a directory name which
is then used as your URL. You get a simple web address like www.thegrubclub.com/a/your-restaurant-name.
It is easy to give out on the phone and easy to put in an advertisement.
- Once a menu is completed online, there is information on getting traffic
to their website including the 4 most important things to do to get potential
customers to view your menu.
There is a great article about The Grub Club™ here:
www.ThreeRiversLifestyle.com/summer
2007
This article was highlighted in a local magazine and is very well written.
The photos are excellent.
If you really want the sale, enter the menu for them; saving your potential
new customer time and they will really appreciate your help. Collect their
menus and get their contact information including owner/manager's name,
restaurant name, address and phone numbers. And also make sure you get
a valid email address which you will need for registration. If they can
give you them as files, Word documents or PDF's, that will make it easier
for you. After you complete adding the menu and it is activated, you will
have access to information on getting more traffic to a restaurant's menus.
You can do as much as you like to help out the restaurant. It would be
even better if you worked with the owner. Read over the information and
then call the manager before you get started.
If you have questions call or email us. We are glad to help.
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